Based in Central Maine,
We help busy families and working professionals regain control of their bodies and build up their strength so they can thrive in their every day lives!
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Our Coaches
Bethany Cyr
Coach Beth is the Head Coach and co-owner of The Shop. She grew up in Ellsworth, Maine, and moved to Augusta in 2009. Beth found CrossFit in 2016 and quickly fell in love with the community and the friendships it built. After a few years as an athlete, she knew she wanted to get more involved — and coaching became a natural next step.
Dedicated to continually improving her own health and fitness, Beth has completed several CrossFit courses and certifications, paired with countless hours of coaching experience. Whether leading group classes or working one-on-one, she believes there’s always something new to learn from every member she coaches.
For Beth, fitness is about so much more than the workout — it’s about people, individuality, and the meaningful connections built along the way. She invites everyone to come meet her and become part of The Shop’s fitness family!
Sonja Morse
Coach Sonja grew up in China, Maine, and has a lifelong passion for coaching and fitness. She has been coaching softball for over a decade and currently serves as the pitching coach at both Colby College and Central Maine Community College (CMCC).
In addition to her work on the field, Sonja has been an avid participant in GoRuck events since 2018, completing five marathon rucks along with many other endurance challenges. When she’s not coaching or rucking, she loves spoiling her three cats and, like many of us, enjoying a great cup of coffee.
In 2023, Sonja married her best friend, and they welcomed their first son in 2024 — two of the greatest joys of her life.
Sonja believes that CrossFit is more than just a workout; it's a lifestyle centered on wellness, using both body and mind to reach maximum potential. Coaching is one of her deepest passions, and she strives to empower and motivate every person she meets to believe in their own strength and abilities.
Jo Lapierre
Coach Jo grew up in Winslow, Maine (though she’s quick to clarify she's a transplant, having lived in Maine since 2003). After spending 17 years in Southern Maine, she returned to Central Maine to pursue a career in Occupational Therapy. Jo is currently working toward her Doctorate in Occupational Therapy at the University of Southern Maine, with graduation set for July 2025.
Like many others, Jo’s life took a major turn in 2020, leading her to seek out new opportunities. She found CrossFit through a simple Google search for the nearest gym — but she stayed because of the incredible community. She still remembers the feeling of being cheered on by people she had just met, as if they had been lifelong friends.
For Jo, there’s no better feeling than stepping into the gym. She loves coaching because it gives her the chance to celebrate others’ achievements. Watching members consistently choose the harder, growth-filled path inspires her daily. Even after five years in the sport, Jo carries with her the impact of a former coach who made a lasting impression, and she strives to pay that forward in every class she leads.
OUR STORY
The Shop was started by Beth and Shawn Cyr in the summer of 2020. What started out as a home gym built on steroids, turned into the weekend workout spot for Beth and Shawn's big group of CrossFit loving friends. After a year of fitness with friends Beth and Shawn decided to pursue their dream of owning a CrossFit gym.
The Shop isn't just a place to come to workout. This is a place you come to build lifelong relationships. Beth, Shawn, and the rest of the staff here welcome everyone and it feels like a homecoming for most. The passion, the love for fitness and friends is what drives the heartbeat of the gym.
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Contact Us
170 Riverside Drive
Augusta, ME 04330
theshopathletics@gmail.com
Tel: 207-669-2583
Our Class Schedule
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